I am the co-founder and managing partner at Strategic Blend, a digital agency in Denver, CO and Nashville, TN.
I have been developing online properties and businesses for over 12 years. In 1996 I created my first website (an early country music blog) and soon after began consulting and producing for new and established brands around the country. Soon after, I moved to Nashville where I held gigs at Compasss Records, Lofton Creek Records and publisher Brave New Music, advising on new media and web-based strategy.
On the heels of Napster, iTunes and the explosion of internet tools, I saw a tremendous shift in how brands use the internet. The web as we knew it was about to change, and the world was becoming flat. Acting on that vision, I joined Pinky Gonzales and Nashville-based Artist Media Group, a front-runner in creating direct-to-consumer business models and technology. While there I worked closely with Rascal Flatts, Terri Clark, Universal Nashville and Kelly Clarkson, developing their online subscription clubs, strategies and promotions. Later, AMG merged with echomusic and then again with Ticketmaster Entertainment. There, I was integral in the development and marketing of Dierks Bentley, Sugarland, Brooks & Dunn and the Professional Bull Riders.
After 4 years with echo, I recognized a need to take the opportunities for brands even further. The tools were becoming more ubiquitous and open, creating greater need for creativity, strategy and experience. I partnered with former-echo colleague Michael Sloane to start Strategic Blend. With offices in Nashville and Denver, Strategic Blend is on track to become a totally new kind of company – utilizing emerging trends and technology to benefit itself as well as it’s clients.
Consumer Research & Data Analysis, Brand Advancement, Business Strategy, Ecommerce, Web Standards & Production, Viral Marketing, Content Strategy, Music & Entertainment Business, Video Editing & Production, Graphic Design, Project Management & Workflow
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